Stay tuned for footage of Teliris’ new EU headquarters opening.

On the recent news of Cisco’s acquisition of Tandberg, I wouldn’t want to break tradition and stay silent, what fun is there in that? I won’t deny its big news for the videoconferencing industry and as with any announcement there is an upside and a downside. To start on a positive note, and of course with a slightly selfish and possibly smug comment – I couldn’t help but sit back in my chair, look at the wonderful view of NY harbor from my office and breathe a sigh of contentment because when I read the news, my very first thought was wow, the small industry that I jumpstarted way back in 1999 has just been truly validated! This acquisition has helped prove telepresence is more than just a fad, it is here to stay. Not that i didnt know this already or that my customers haven’t told me continually how Teliris Telepresence has changed their business, saved them money and dramatically increased productivity. WE already knew this, but now EVERYONE can see it as clearly as I always have.

Now for the BIG BUT…(you knew I couldn’t spend this entire commentary being positive, right?). The big glaring hole here is in the details of this acquisition. This not only shows Cisco’s inability to innovate but also highlights the many inconsistencies between the two companies that will take years to reconcile. Cisco and Tandberg are stuck in the heavy, monolithic, high priced ‘video mainframe’ infrastructure mode and will find it very difficult to compete with Teliris 6G – a  light software-based approach to telepresence. How can Cisco and Tandberg reconcile their ideas of how telepresence should work? Cisco’s switched video versus Tandberg’s MCU-centric view will present serious integration and migration challenges for both Cisco and Tandberg customers.  Will Tandberg customers migrate to Cisco, or Cisco customers to Tandberg? Either way this will not be simple, especially when you consider the required change in direction which will inevitably conflict with promises both companies have made to their customers. Lastly, how far we have come since the days of Cisco’s declaration that there was no need for interoperability. With this acquisition, it will have to become front and center! Not to rub it in, but Teliris started interoperating way back in 2007 and made it clear that it would be of ultra importance. Of course, this is just a short synopsis of my thoughts, so click on my video and get all the details.

This year’s InfoComm was not quite long enough, we were just getting warmed up over at the Teliris booth with our typical in-your-face, leave nothing to your imagination marketing campaign….if you have read my posts before, then you are definitely not surprised to hear that our efforts (I can’t deny it was all my idea) were aimed to hit Cisco directly in the face…I just could not resist, they make it way too easy!! Check out the banner from our booth below and yes it was in fact facing directly into Cisco’s booth! Ohhhh it kept such a smile on my face, especially every time an attendee laughed out loud long and hard.

Teliris Banner at InfoComm

So let me set the scene – my company, Teliris, launched what we believe is the BIGGEST leap for telepresence yet, and we came equipped with the product line to show it…we announced our 6G platform which basically allows telepresence for the first time to reach anywhere, everywhere, whenever…thats a pretty big statement but make no mistake its true…and how do we do this you may wonder? Well, very simply – over any general purpose network…yup, no more heavy, monolithic, QoS/CoS networks required and with that comes a HUGE cost reduction…when I say huge, I mean a 40% reduction in network costs.

So back to the show setup (although don’t miss my latest video entry for a walkthrough of our booth) we brought a wide array of product with us, we had it all – desktop, one, two, three screen systems placed around the booth with live people coming in from the UK, NYC, CT etc. And what did Cisco show?…well, they had some really comfy black leather couches, so I can’t be totally critical…other than that, they featured one single screen system. Thats it. Nothing else. Done. As i said, sometimes its just tooooo easy! Hold on to the handrails for my next entry…as I said, we are just getting started.

http://www.teliris.com/6G-Teliris-Telepresence-Infocomm-Webcast